What we build · Market Fit Map
Where in the US will your product sell first?
Most brands launch in New York because everyone does. The Market Fit Map combines public data that is rarely put side by side and scores the twenty largest US metros for one product, so the first city is chosen on evidence.
Pick a product. Decide what matters. See the ranking move.
Move the sliders to weigh each factor. Spending power and demand raise a city's score, while strong competition and a high cost to launch lower it.
Eight public sources, read together for the first time.
Each source is public. What nobody sells is the combination: spending, demand, imports, competition, costs and the ties a city has to Europe, scored for one product in one place.
| Source | What it tells us | Used for |
|---|---|---|
| Census American Community Survey | Household income, age and education by metro | Spending power |
| BLS Consumer Expenditure Survey | What households spend by category and income | Spending power, demand |
| Google Trends | Search interest for the category and for European brands, by metro | Demand |
| Census USA Trade | Imports by product code and port of entry | Demand, competition |
| County Business Patterns | Number of shops and firms in the category | Competition |
| Commercial rent and BLS wage data | Retail rent and staff cost by metro | Cost to launch |
| ACS ancestry and language | Residents with European ancestry or who speak French, German or Italian at home | Taste for European brands |
| BTS air traffic | Direct flights and passengers to Europe | Taste for European brands, logistics |
A report for your product, or the first step of a launch.
Market Fit Report
$950per category
- All eight sources, on current data, for your product
- The twenty largest metros ranked, with the reasons
- Price benchmarks in the top three cities
- A one-hour call to walk through the results
With a US Launch
Credited
- The report fee is credited in full if you launch with us
- The top city becomes the launch plan's first market
- Updated each quarter for representation clients
Reports are based on public statistics and are not a guarantee of sales.