D&J Strategies
Market entry · US Launch

Launch in the US on evidence, not guesswork.

For Swiss, European and Japanese small businesses. We start with the numbers: market size, US price points, demand by city. Then we set up the company, the tools and the audience, and measure the launch week by week. One partner, in English and French.

What's included

Evidence first, then everything needed to sell here.

Six parts, coordinated by us and driven by data. Company and accounting work is carried out by our accountant partner, and events by our events partner.

With our accountant partner

Company and admin

  • US LLC formed in the right state for you
  • EIN tax number and registered agent
  • Operating agreement
  • Business bank account opening
  • Bookkeeping, sales tax and yearly filings
By D&J

Domain, email and tools

  • .com domain and branded email
  • US website in English
  • Online shop and card payments
  • Contact list and enquiry handling
  • Shipping and returns set-up
By D&J

Marketing

  • Instagram and YouTube launch, with a 90-day content plan
  • A podcast: your own pilot, or guest spots on US shows
  • Press kit and US-English copy
  • Launch announcement to press and partners
With our events partner

Events

  • Launch event in New York
  • Trade shows and pop-ups
  • Client and press dinners
  • Venue, guest list and follow-up
By D&J

Representation and tracking

  • We act as your US representative
  • Meetings with retailers, distributors and partners
  • A weekly launch dashboard: reach, leads, sales
  • A one-page plan and a 90-day calendar
By D&J

Market evidence

  • US market size for your category
  • Price benchmarks in dollars against local competitors
  • A small paid demand test before the full launch
  • Target cities ranked from data
  • A go or no-go call, with the numbers behind it
The plan

From first call to first sales in about twelve weeks.

Each stage starts as soon as the one it depends on allows, so admin, tools and audience-building run side by side.

  1. Weeks 0–2

    Market evidence

    Market size, US price benchmarks, a small demand test and a ranking of target cities. We also check import and labelling rules. You decide to go ahead with the numbers in hand.

  2. Weeks 1–3

    Company and admin

    LLC filed, EIN issued, registered agent in place, bank account opened and bookkeeping set up with our accountant partner.

  3. Weeks 2–5

    Digital foundation

    Domain, email, website and shop live. Social accounts claimed and branded.

  4. Weeks 4–10

    Audience

    Instagram and YouTube posting on schedule, podcast pilot or guest spots, press kit sent and a target list of retailers and partners built.

  5. Weeks 8–12

    Launch

    Launch event with our events partner, first meetings with buyers and press, first orders.

  6. Month 4 on

    Representation

    We represent the brand in the US and track it on a weekly dashboard: meetings, follow-ups and results, paid by retainer plus commission on sales.

Your launch checklist

Nothing left out.

Every client gets this checklist, filled in for their brand and tracked with them week by week.

Company

  • Choose state and entity type
  • File the LLC
  • Get the EIN
  • Appoint registered agent
  • Sign operating agreement
  • Open bank account
  • Set up bookkeeping
  • Register for sales tax where needed

Presence

  • Register the domain
  • Set up branded email
  • Launch the US website
  • Open the online shop
  • Connect card payments
  • Set shipping and returns
  • Claim social accounts
  • Set up the contact list

Audience

  • 90-day content plan
  • Instagram posting schedule
  • YouTube launch videos
  • Podcast pilot or guest spots
  • Press kit
  • Launch announcement
  • Retailer and partner list
  • Monthly results review

Launch

  • Size the market and test demand
  • Set US pricing
  • Check import and labelling rules
  • Book launch event
  • Plan trade shows
  • Invite press and buyers
  • First buyer meetings
  • Agree representation terms
  • Monthly reporting starts
Pricing

A fixed fee to launch, quoted after scoping.

Every brand starts from a different place, so we quote a fixed fee once we know yours. The scoping call is free.

Launch Essentials

Fixed fee
  • Market evidence and go or no-go
  • Company and admin, coordinated with our accountant partner
  • Domain, email, website and shop
Request a quote

Full Launch

Fixed fee
  • Everything in Launch Essentials
  • 90 days of Instagram, YouTube and podcast
  • Press kit and launch announcement
  • Launch event with our events partner
Request a quote

US Representative

Retainer + commission
  • We represent your brand in the US
  • Buyer, retailer and partner meetings
  • Weekly dashboard of leads and sales
  • Commission on the sales we bring
Discuss terms

State filing fees, partner accounting fees, advertising spend and event costs are billed at cost. Legal, tax and accounting advice is provided by our licensed partners. Visas and immigration matters are not included.

Tell us about your brand.

A 30-minute scoping call is enough to tell you what your US launch takes, how long and what it costs.

Book a scoping call